Over the past 15 years there has been a rocket-like surge in the depth and availabilty of pet insurance policies in the UK. As pet owners are faced with more and more choices, so the pet insurance companies are faced with the challenge of making their policy stand out. As a result, according to a new survey by K9 Magazine - a lifestyle magazine for dog owners - pet owners are often left confused and furstrated when it comes to understanding the fine print of each individual pet insurance policy. One of the most common causes of frustration according to the survey, which spoke to 200 pet owners in the UK, is being unsure of whether a pet is covered for illness and injury for the duration of their life. 
Lifetime pet insurance cover is where the policy protects the animal for all of its life. However, not all policies offer this and as those policies often have lower premiums, they can be attractive to pet owners who base their decisions on price first. AJ Douglas, a PR rep for a Taxi software firm and someone who has recently researched pet insurance, commented: "I found the sheer volume of policies on offer to be quite incredible. At first I felt this was a positive sign, but then I realised just how much attention had to be paid to what I can only describe as discreet clauses. Often, two policies would look almost identical and it was only when you really dig down that you see there are some massive differences in what is covered and how long it is covered." K9 Magazine's survey showed that modern pet owners are more comitted to insuring their dogs than ever before, but they are calling for more transparency from insurers when it comes to up front information on the main / most important aspects of each policy. Useful Link: BBC Watchdog show covering the topic of pet insurance —
Distributed by Mickel Anderz on behalf of petbuzz :: social media for pet brands.
Lifetime pet insurance cover is where the policy protects the animal for all of its life. However, not all policies offer this and as those policies often have lower premiums, they can be attractive to pet owners who base their decisions on price first. AJ Douglas, a PR rep for a Taxi software firm and someone who has recently researched pet insurance, commented: "I found the sheer volume of policies on offer to be quite incredible. At first I felt this was a positive sign, but then I realised just how much attention had to be paid to what I can only describe as discreet clauses. Often, two policies would look almost identical and it was only when you really dig down that you see there are some massive differences in what is covered and how long it is covered." K9 Magazine's survey showed that modern pet owners are more comitted to insuring their dogs than ever before, but they are calling for more transparency from insurers when it comes to up front information on the main / most important aspects of each policy. Useful Link: BBC Watchdog show covering the topic of pet insurance — Distributed by Mickel Anderz on behalf of petbuzz :: social media for pet brands.
Vets are keen to stress that an itching dog should first be examined for parasites and other skin conditions, but access to a specialist product designed to ease the skin from itching and irritation can help pets in the short term and over a longer period. K9 Magazine's associate publisher, Charles Vincent: "We're always keen to hear and observe what pet problems are troubling our readers. When we noticed just how many people were accessing our articles on dog skin care, particularly topics on dog shedding, we felt it would be important that all pet owners get access to quality information on various products and treatments for dog skin care. Obviously we always recommend dog owners speak with their vet who can access first hand information, but it's very important for our readers to get up to date information on what's out there in terms of products specially designed to assist with a wide variety of pet health problems." K9 Magazine conducts regular reader surveys and monitors pet industry trends via one of the most popular dog related websites online. Useful Link: To find out about any 
The survey, which quizzed 100 dog owners who had purchased pet insurance policies in the past 12-months, asked whether or not they could say for certain that their dog was protected by the insurance for the duration of their natural life. A staggering 60% admitted that they weren't sure and didn't check the policy smallprint when they purchased the pet insurance product. K9 Magazine's associate publisher, Charles Vincent, believes this pattern is not unusual: "With the advent of price comparison shopping sites, more and more people tend to be drawn purely to what they see as a bottom line price on insurance products - be they for their pets, cars, homes or even their own lives. The problems occur when people overlook glaring omissions in the product which can in turn lead to heartache down the line as they find that at the time when their pet is most in need of cover, their policy doesn't cater for it. K9 Magazine has put together a simple, easy to follow tip sheet on buying